Mastercard has unveiled two studies, Halal Travel Trends 2026 and Muslim Women in Travel 2026, highlighting a major shift in world tourism, with Muslim worldwide customer arrivals anticipated to achieve 245 million by 2030. Muslim girls are projected to make up almost half of those travellers, with 90 million arrivals anticipated by 2025. This demographic shift is prompting locations to rethink their approaches to security, inclusivity, and digital engagement.
The studies, developed in collaboration with CrescentRating, reveal that Muslim journey is without doubt one of the fastest-growing segments, with Asia at its core. Muslim girls are more and more influencing journey selections, prioritising security, belief, and faith-aligned experiences. The rise of digital instruments, together with social media and synthetic intelligence, is reworking how Muslim travellers uncover and plan their journeys.
A key element of the studies is the RIDA framework, which gives a roadmap for locations to reinforce their Muslim-friendly choices. This framework goals to make sure that Muslim-friendly readiness is seen, verifiable, and constant, transferring past primary Halal choices to ship confidence-building experiences.
Raudha Zaini, Director of Operations at CrescentRating & HalalJourney, famous, “Muslim women now represent 48% of Muslim travellers globally, up from 45% in 2019.” The studies underscore the significance of understanding and catering to the distinctive wants of Muslim girls, who’re keen to pay a premium for Muslim-friendly lodging.
As the journey business adapts to those modifications, the studies provide actionable insights and knowledge for locations, companies, and policymakers to seize alternatives and foster long-term loyalty amongst Muslim travellers
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