Hard Rock International has unveiled its “All Teams. One Place.” campaign, a global initiative celebrating this summer time’s main football event. The campaign, that includes football icon Leo Messi, presents followers an opportunity to win a once-in-a-lifetime meet-and-greet with the star, alongside over 300 further prizes, together with stays at Hard Rock Hotels and unique merchandise. The campaign spans Hard Rock properties worldwide, uniting followers by a global sweepstake and distinctive experiences.
The campaign’s spotlight is the Global Messi Sweepstakes, operating from 15 June to 31 July 2026, open to followers in nations together with the US, UK, and Argentina. The grand prize features a meet-and-greet with Messi, return airfare to South Florida, and a two-night keep at The Guitar Hotel at Seminole Hard Rock Hotel & Casino Hollywood. Additional prizes embrace lodge stays and Unity loyalty programme factors.
Jim Allen, Chairman of Hard Rock International, acknowledged, “Hard Rock provides the energetic, inclusive atmosphere for fans everywhere.” Messi added, “Football is for everyone, and Hard Rock’s offerings help fans represent their team and watch the matches together.”
The campaign additionally introduces the Messi Legendary Suite at Hard Rock Hotel New York and Seminole Hard Rock Hotel & Casino Hollywood, providing an immersive expertise with bespoke memorabilia. Additionally, Hard Rock Cafes worldwide will characteristic the Messi Legendary Burger and a limited-time menu impressed by global cuisines.
As an Official Miami World Cup 2026 Host City Supporter, Seminole Hard Rock Casino Hollywood will host themed occasions and help the Miami Host Committee’s Mobility Plan. The campaign additionally helps “It’s a Penalty,” a nonprofit centered on stopping abuse and trafficking throughout main sporting occasions
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