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Deputy Prime Minister Mai Van Chinh of Vietnam just lately shared a number of insights on how his nation may push the expansion of its burgeoning tourism sector.
Speaking on the High-Level Tourism Forum of ITE HCMC 2025 on Thursday, 4th September, Mai identified how tourism is a humanistic sector that has contributed considerably to the nationwide financial system while increasing the developmental mindset of the Vietnamese folks.
Speaking within the vernacular, the Deputy Prime Minister mentioned: “Vietnam’s location puts it in a prime position for tourism development, and its potential is bolstered further by its cultural heritage; the fact that it has nine UNESCO World Heritage Sites and 16 pieces of intangible heritage; diverse cuisines, beautiful landscapes, and gracious people.”
Mai likewise cited Ho Chi Minh City, Vietnam’s largest city centre, for its distinctive tradition and dynamic areas.
The southern metropolis’s tourism scene definitely has a lot going for it by way of MICE and cultural tourism, however can be quickly rising as a main vacation spot for premium and luxurious travellers the world over.
Points to ponder for future growth
For Vietnam to totally come into its potential as a world vacation spot centred round sustainability and innovation, Mai offered six strategic factors for tourism officers and professionals to think about.
These vary from bolstering human sources to supporting native business to foster financial development.
Cultivate an ambassadorial mindset among the many folks
Mai defined that each Vietnamese no citizen ought to think about themselves ambassadors for his or her nation.
It is just not sufficient to specific delight in a single’s nation, however one additionally wants to assist consider methods by which the nation may help enhance the journey expertise for visiting overseas nationals.
In which case, Mai suggested a holistic method: taking each technological innovation and ecological sensibilities into consideration concurrently to create smarter, extra private experiences for guests.
Shift developmental considering in the direction of sustainable growth
When tourism growth is up for dialogue, the conversations invariably flip in the direction of infrastructural enchancment and technological innovation.
While this isn’t solely unhealthy, it tends to throw extra sustainable options onto the proverbial again burner, inflicting detriment to the setting.
At the identical time, tourism growth runs the danger of disenfranchising ethnic minorities and sectoral teams who could also be bypassed for these with extra aesthetic or mass market attraction.
In which case, the idea of regenerative tourism comes into play: giving ample assist to communities while maximising the apply of sustainable options to promote and / or set up locations with extra lasting and farther reaching attraction.
Emphasise urgency
With tourism boards turning into extra aggressive on each regional and international ranges, it doesn’t pay to play protected or to transfer too slowly.
Tourism boards want to assume of their toes, contemplating present challenges in addition to the repercussions any actions might have on future campaigns or choices.
Mai suggested that each good governance and correct information sharing want to be in place for this to come off correctly.
Consider enter from all sectors
Tourism isn’t just about picturesque locations or as soon as in a lifetime experiences.
For Mai, growing tourism merchandise for the longer term entails coordination amongst varied sectors to create one thing that really captures the totality of a vacation spot.
In Vietnam’s case, it requires enter from the science and know-how neighborhood, agriculture, commerce, in addition to the artistic sector so as to devise simpler, distinctive, and globally aggressive tourism choices.
Invest in human sources
A nation’s true treasure lies in its folks and, for that cause, folks want to be educated to deliver out the perfect of their residence nation.
As tourism is, so to converse, the general public face of any nation, the abilities of sectoral professionals want to be at par with the world’s greatest.
In which case, human useful resource exchanges with accomplice nations are beneficial, as are upskilling regularly, implementing regulatory measures to make sure the compliance of service high quality with international requirements, and even enhancing vocational coaching measures.
Support MSMEs
Micro-, small-, and medium-scale enterprises (MSMEs) are a elementary a part of the vacationer expertise, primarily as a result of merchandise from smaller or extra bespoke producers take centre stage at many locations.
Perhaps Vietnam wants to take a cue from the Philippines which just lately started providing developmental mortgage devices to foster entrepreneurship amongst its folks.
Likewise, the One Town, One Product idea in lots of elements of Southeast Asia has gone a good distance to assist enhance the livelihoods of the folks, particularly these in distant areas and those that belong to marginalised teams.
Beyond what we all know
For Mai, tourism isn’t nearly selling locations for financial achieve, however the sector serves as an arbiter of peace, growth, and prosperity.
Not solely that, however it additionally helps to foster a stronger sense of nationwide id among the many folks.
With that mentioned, maybe it’s time for Vietnam to rethink what it at present has in place: to innovate in a wise and sustainable method for a greater future.
The submit Vietnam’s Deputy Prime Minister shares insights to grow country’s tourism sector appeared first on Travel Daily Media.
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