JCB sponsors 10th edition of Sakura 2025 at Singapore’s Gardens by the Bay

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JCB International Co., Ltd., the worldwide operations subsidiary of JCB Co., Ltd., Japan’s solely worldwide fee model introduced premier sponsorship for the 10th edition of Sakura 2025 at Singapore’s Gardens by the Bay. The occasion was opened by Tan Kiat How, Senior Minister of State, Ministry of National Development & Ministry of Digital Development and Information, Toru Hotta, Charge d’Affaires of the Embassy of Japan in Singapore, and Felix Loh, CEO of Gardens by the Bay.

JCB’s sponsorship is a component of its persevering with efforts to help native actions and sights. For instance, in 2022, JCB sponsored Singapore’s countdown occasion, Star Island Singapore Countdown Edition 2022-23 Presented by JCB, organised by Avex and held in the prestigious Marina Bay space.

Sakura 2025 brings Japan’s distinctive tradition and exquisite architectural historical past to Singapore for residents and guests from throughout the world. As Singapore is a tourism hub, the seasonal spotlight enhances the attraction of Gardens by the Bay and Singapore as an entire for vacationers.

“We see Sakura 2025 as an excellent opportunity to showcase Japanese culture and beauty to visitors to Gardens by the Bay. JCB, as the only international payment brand originating from Japan, is one of the sponsors of the event. We also see this as a great opportunity to promote cross-border tourism between Singapore and Japan. Although tourism from Singapore to Japan in 2024 has increased tremendously, we hope that this event will promote a deeper understanding of Japan’s interesting culture and further boost tourism to Japan. We also hope that this will raise awareness of JCB’s presence and merchant privileges in Singapore, thereby promoting JCB Card usage here,” mentioned Hiroko Michishita, Managing Director, JCB International Asia Pacific.

During the interval of Sakura 2025, banners on chosen avenue lamps, backyard banners, and MRT commercials will characteristic the occasion. By pairing this cultural expertise with strategic visibility by the occasion’s publicity supplies, JCB goals to strengthen its presence in Singapore whereas encouraging journey and cultural change between Japan and Singapore.

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