Dubai has reported an 11% improve in in a single day visitors from the UK in 2025, totalling 1,473,000 friends. This progress is a part of a broader pattern, with the town reaching a record-breaking 19.59 million worldwide visitors, a 5% rise from the earlier 12 months, in response to the Dubai Department of Economy and Tourism (DET).
The surge in UK visitors is attributed to Dubai’s strategic partnerships, international advertising and marketing campaigns, and main occasions which have bolstered its enchantment as a long-haul vacation spot. Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, highlighted the town’s “visionary leadership” and the effectiveness of insurance policies aligned with the Dubai Economic Agenda, D33, which goals to double the emirate’s economic system by 2033.
Dubai’s lodge sector additionally noticed spectacular outcomes, with a median occupancy fee of 80.7% in 2025, up from 78.2% in 2024. The metropolis’s lodge stock reached 154,264 rooms throughout 827 institutions, almost matching London in complete room capability. New initiatives, such because the Hotel Incentive Programme and a contactless check-in answer, had been launched to additional improve the hospitality sector.
The metropolis’s international recognition continued to develop, with Dubai being named the primary Certified Autism Destination™ in the Eastern Hemisphere and rating as one of many world’s most secure cities. Additionally, Dubai International Airport retained its title because the world’s busiest airport for worldwide passengers for the eleventh consecutive 12 months.
Looking forward, Dubai goals to take care of its momentum by enhancing its international competitiveness via digital innovation and distinctive visitor experiences, guaranteeing its standing as a prime vacation spot for visitors worldwide
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