The submit Brand Finance hails Cebu Pacific among Philippines’ strongest brands for 2025 appeared first on TD (Travel Daily Media) Travel Daily Media.
British model valuation agency Brand Finance lately hailed Philippine low-cost service Cebu Pacific because the fastest-growing model within the nation.
The airline additionally snagged sixth place among Brand Finance’s prime ten checklist of the strongest Philippine brands for this 12 months.
This most up-to-date recognition highlights Cebu Pacific’s ongoing efforts to strengthen its community, operations, and providers.
Brand Finance additional cited the airline’s dedication to operational growth and repair enhancements as elements contributing to its relentless development because it highlighted the worldwide new routes that the airline launched from Cebu, Davao, and Iloilo final 12 months.
In its quotation, the valuation agency declared: “With new routes, record passenger numbers, and a booming cargo business, the airline is strengthening its presence both in the Philippines and across Asia.”
Airline chief advertising and marketing and buyer expertise officer Candice Iyog mentioned: “Cebu Pacific’s recognition as the fastest-growing Filipino brand reflects our dedication to serving the needs of our customers. Our strong brand growth highlights not only the impact of our continued investment in expanding our operations, but also the trust and loyalty of our passengers. This milestone inspires us to keep pushing forward: offering more flights, upgrading our services, and making air travel easier and more accessible for everyone.”
A big rise in model worth
According to Brand Finance’s 2025 report on probably the most priceless Filipino brands, Cebu Pacific’s model worth rose by 86 % to US$386 million this 12 months.
The airline additionally acquired a Brand Strength Index Score of 89.1, inserting sixth among the strongest Filipino brands.
Within the native aviation sector, Cebu Pacific additionally achieved the best development fee.
Also working within the airline’s favour are the 26 % rise in its passenger site visitors, 15 % improve in income for 2025, in addition to the enhance in its cargo enterprise with practically 36 million kilograms transported between April and June 2024.
To additional meet the rising demand for air journey and assist its long-term development, Cebu Pacific positioned an order of as much as 152 plane from Airbus final 12 months, the most important plane order in Philippine aviation historical past.
Brand Finance famous that this transfer underscores the airline’s dedication to scaling up operations and reinforces its place as a number one participant within the low-cost service section.
The submit Brand Finance hails Cebu Pacific among Philippines’ strongest brands for 2025 appeared first on Travel Daily Media.
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