The submit AmaWaterways Launches Fresh Brand Identity, Encouraging River Cruisers to ‘Follow Their Own Current’ appeared first on TD (Travel Daily Media) Travel Daily Media.
AmaWaterways has entered a brand new period, unveiling a refreshed world model id that invitations travellers to “Follow Their Own Current” and expertise river cruising in a extra private, immersive approach. Now in its twenty third yr, with 29 ships crusing throughout 4 continents, the road’s new look has been crafted to honour its heritage whereas signalling formidable progress and a future fleet of greater than 40 ships by 2030.
A model refresh formed by company
The rebrand is anchored in a modernised visible id: a refined emblem impressed by AmaWaterways’ musical heritage, a vibrant color palette with vacation spot‑particular accents, and genuine imagery that includes actual company and crew. The up to date aesthetic displays what at the moment’s travellers say they worth most – premium consolation, real human connection and experiences that really feel tailor-made each onboard and ashore.
“There is a warmth and elegance to the new colours, and a more authentic way in which we are expressing ourselves that feels true to the AmaWaterways spirit,” says CEO Catherine Powell, noting that the model refresh is designed to “cut through” and clearly talk what the corporate stands for. At its coronary heart, the brand new id is about bringing AmaWaterways’ persona, ardour and sense of discovery to life extra clearly than ever.
“Follow Their Own Current”: journeys centred on the traveller
The new tagline, “Follow Their Own Current”, speaks to AmaWaterways’ philosophy of making journeys that mirror what strikes every traveller, not simply ticking off locations. Whether which means becoming a member of an expertly guided tour, lingering in a café ashore or just watching the river drift by from a balcony, company are inspired to form a river cruise that matches their very own rhythm. Co‑founder and Chief Brand Ambassador Kristin Karst describes the second as a celebration of how far the model has come whereas staying true to its unique spirit of heartfelt service and cultural connection. She highlights that each stage of AmaWaterways’ journey – from its first sailings to its world group at the moment – has been guided by a want to create areas the place company really feel genuinely cared for.
A redesigned web site for contemporary river cruisers
Alongside the brand new visible id, AmaWaterways has launched a redesigned web site that blends inspiring storytelling with streamlined performance. The website presents richer imagery, curated itinerary highlights and enhanced reserving instruments, making it simpler for travellers and advisors to discover locations, examine river journeys and plan cruise‑and‑land packages.
The digital expertise is deliberately extra intuitive and visually immersive, designed to assist company dream, analysis and guide in a single place – whether or not they’re new to river cruising or returning to uncover a unique area. Travel advisors additionally profit from clearer info and higher instruments to match purchasers with the best crusing.
Fleet progress and new rivers on the horizon
The rebrand coincides with a major interval of progress for AmaWaterways because it accelerates fleet enlargement in the direction of greater than 40 ships by 2030. Recent milestones embrace two newly launched ships on Colombia’s Magdalena River, extending the model’s footprint into South America. In Europe and Asia, highlights embrace the upcoming AmaSofia on the Danube, a brand new ship on the Mekong River debuting in 2027, and the long run launches of AmaFiora and AmaRudi, the road’s second double‑width vessel additionally slated for 2027.
These additions construct on AmaWaterways’ current presence on iconic rivers such because the Rhine, Danube, Douro, Mekong, Nile and Chobe, giving company much more methods to expertise its “Journeys That Move You” throughout a number of continents.
A brand new visible chapter – similar heartfelt ethos
While the emblem, colors and digital touchpoints could look new, AmaWaterways emphasises that its core stays unchanged: personalised service, genuine immersion and the sense of ease that comes from figuring out each element has been thoughtfully thought of. From onboard hospitality to shore excursions that join company with native traditions and communities, the refreshed model id is meant to spotlight – not change – the values which have outlined the road for over 20 years.
A brand new library of photographs and visible property is now obtainable for media and companions to inform this subsequent chapter within the AmaWaterways story. Travellers wishing to discover itineraries or reserve a river cruise and land package deal can go to amawaterways.co.uk or contact AmaWaterways instantly by cellphone.
The submit AmaWaterways Launches Fresh Brand Identity, Encouraging River Cruisers to ‘Follow Their Own Current’ appeared first on Travel Daily Media.
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